Sinai University Students Step Inside One of Egypt’s Leading Industrial Organizations

Sinai University Students Step Inside One of Egypt’s Leading Industrial Organizations

Under the patronage of Professor Dr. Gehan Fekry, President of Sinai University, and Professor Dr. Emad Amer, Vice President of the University, and Professor Dr. Alamira Samah Farag, Dean of the Mass Communication Faculty & In line with Sinai University’s commitment to bridging academic learning with real-world practice, students from the Faculties of Mass Communication and Business Administration recently participated in an inspiring field visit to Al-Araby Group in Cairo.

During the visit, students gained firsthand exposure to professional practices in public relations and marketing. They also attended a specialized workshop delivered by the company’s communication team, where they explored modern strategies for corporate communication and brand image building.

This experience went beyond observation—it provided students with a meaningful opportunity to connect classroom knowledge with practical application and to better understand the skills required in today’s competitive job market.

At the conclusion of the visit, students expressed their enthusiasm and appreciation for the experience, emphasizing the value of engaging directly with professionals and witnessing real organizational work