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Sinai University > Homepage_News_Events > IMC Students Driving Change Through Social Marketing Campaigns

IMC Students Driving Change Through Social Marketing Campaigns

Under the patronage of Prof. Dr. Gehan Fekry, President of Sinai University, students in the Integrated Marketing Communications Department launched a series of social-awareness campaigns as part of the Social Marketing Campaigns course.

Students implemented these campaigns on a range of pressing issues, including “Child Harassment, “Protect Him/Her, and “Awareness is safety for Him/Her.” Additionally, the “Forgotten Hand” and “Learn, See, and Appreciate them” campaigns focused on supporting Egyptian women who give a lot, innovate, and achieve with love, without expecting anything in return.

These campaigns demonstrate the students’ ability to translate academic knowledge into practical, real-world community initiatives, while maintaining creativity, strategic thinking, and a strong sense of social responsibility. We are proud of our students’ dedication and contributions to creating a tangible social impact.